Growth & product engineering at StoreHub. I build the marketing machine: a 500-ad creative-testing grid, AI-native ad pipelines, and the landing systems behind them. It’s the day job — I just treat it like a product.The things I put my name on:
Cranium — my external-brain / chief-of-staff agent
Ad Grid — a 500-ad creative-testing system + pipeline
House kit — the design system this site is built on
Solo-founder tinkering, mid-flight:
Pawket — a small marketplace experiment
Toggle — a tool still earning its keep
…and whatever nerd-snipes me this week
Most of these die. That’s the point.Claude Code + a fleet of agents, Astro on a shared design kit, ship-fast and verify-by-machine. Small warm software, big machines that make it.
Notes-in-progress on building with agents, cozy software, and the art of killing your own projects. Want the raw version before it’s written up? Ask me.A rotating stack of what I’m reading right now. Ask me about any of them — I will talk your ear off.
CrossFit and the odd race — medals on the wall, receipts on the board. The competitive streak leaks into everything else I build.The current block and the numbers I’m chasing. Updated roughly as often as I hit a PR.
Pins for where I’ve been and where I’m headed next. Always up for a reason to add one.Résumé, links, and the boring-but-useful stuff. → ask me for the résuméProjects I killed — and why. Honest post-mortems live here. No project on this site gets a fake “coming soon”; the dead ones get a headstone instead.