Zaid Saad

enter the house →

Growth & product engineer at StoreHub, building AI-native marketing machines — a 500-ad creative-testing grid, ad pipelines, and landing systems shipped with a fleet of agents. Solo-founder experiments on the side. Based in Malaysia.

zaid.saad@storehub.com

The Study
Work

The Study

Two screens, a full mug, a corkboard that won’t sit still. Where the StoreHub work and the serious projects actually get made.

Work — StoreHub

Growth & product engineering at StoreHub. I build the marketing machine: a 500-ad creative-testing grid, AI-native ad pipelines, and the landing systems behind them. It’s the day job — I just treat it like a product.

Serious projects

The things I put my name on:
  • Cranium — my external-brain / chief-of-staff agent
  • Ad Grid — a 500-ad creative-testing system + pipeline
  • House kit — the design system this site is built on
The Studio
Making

The Studio

The studio where side projects take shape — an easel, a floor cushion, and always one thing half-finished.

Experiments in progress

Solo-founder tinkering, mid-flight:
  • Pawket — a small marketplace experiment
  • Toggle — a tool still earning its keep
  • …and whatever nerd-snipes me this week
Most of these die. That’s the point.

How I build

Claude Code + a fleet of agents, Astro on a shared design kit, ship-fast and verify-by-machine. Small warm software, big machines that make it.
The Library
Writing

The Library

Reading, writing, half-finished notes. Two cats supervise; the orange chair does the thinking.

Writing & notes

Notes-in-progress on building with agents, cozy software, and the art of killing your own projects. Want the raw version before it’s written up? Ask me.

On the shelf

A rotating stack of what I’m reading right now. Ask me about any of them — I will talk your ear off.
The Living Room
About

The Living Room

Fire lit, the people I love on the mantel. Malaysian builder — StoreHub by day, solo-founder experiments by night; small warm software, big machines that make it, heavy things lifted. The three frames are who’s behind all of it — take a look.

My favorite people

My favorite people

My oldest friend

My oldest friend, a cat

My inspiration

My inspiration
The Gym
Fitness

The Gym

Barbell, rings, a whiteboard full of numbers. Where the discipline that runs everything else gets built.

Competitions

CrossFit and the odd race — medals on the wall, receipts on the board. The competitive streak leaks into everything else I build.

Training now

The current block and the numbers I’m chasing. Updated roughly as often as I hit a PR.
The Garage
Travels & Archive

The Garage

Suitcases, a pinned map, boxes of files — and a bin for the projects that didn’t make it.

Travels

Pins for where I’ve been and where I’m headed next. Always up for a reason to add one.

The files

Résumé, links, and the boring-but-useful stuff.
→ ask me for the résumé

The graveyard

Projects I killed — and why. Honest post-mortems live here. No project on this site gets a fake “coming soon”; the dead ones get a headstone instead.
The Porch
Contact

The Porch

Flag’s up on the mailbox. The kettle’s probably on. Come say hi.

Say hi

Best way in — I read everything:
zaid.saad@storehub.com

Building something, hiring, or just want to compare notes on agents? Drop a line.